Rundfunk-Sinfonieorchester Berlin
Since 1923
CHALLENGE
New visual materials to help re-define and consolidate their identity and expand their brand recognition. To strengthen their current audiences as well reach new ones.
What makes the RSB different from the rest of the Berlin orchestras?
IDEA
After some strategic discussions, we uncovered their Unique Value in the market.
They are the only radio orchestra in Berlin and the oldest radio orchestra in Germany.
We also created this promotional video featuring the different historical periods, from the 20’s until the present day.
Today we keep working on the upcoming season campaigns, helping the orchestra to establish and consolidate a strong brand that attracts more audiences every year.
“It was a wonderful cooperation and working-experience with Molina Visuals – creativity, professionalism, empathy, intuition and always with motivation and high spirits! The result is perfectly satisfactory and luminous.”
