Pierre Boulez Saal

Music for the Thinking Ear

Rebranding and creating marketing materials for the Pierre Boulez Saal. The new exquisite and architecturally distinct international concert hall, and the public face of the Barenboim-Said Akademie.

SERVICES

Strategy + Visuals + Technology

WEBSITE

www.boulezsaal.de

THE REBRANDING

The goal was to keep the same icon shape as before and make the overall logo more modern and minimal.

THE BROCHURE

This was the first brochure ever produced for this special concert hall, so it had to be special and be remembered!

Featuring a logo shaped hole in the cover plus a haptic experience that reminds concert goers of the sound waves coming out of the new concert hall. We designed this brochure to invite new audiences to discover everything this new concert hall has to offer.

THE SEATMAPS

It’s a modular concert hall with virtually infinite configurations.

THE WEBSITE

We also developed their brand new website with a special focus on the mobile version. The goal was to encourage at least 50% of the audience to buy online. During the first week we already achieved that more than 80% of the tickets were sold through the web.