Pierre Boulez Saal
Music for the Thinking Ear
Rebranding and creating marketing materials for the Pierre Boulez Saal. The new exquisite and architecturally distinct international concert hall, and the public face of the Barenboim-Said Akademie.
The goal was to keep the same icon shape as before and make the overall logo more modern and minimal.
This was the first brochure ever produced for this special concert hall, so it had to be special and be remembered!
Featuring a logo shaped hole in the cover plus a haptic experience that reminds concert goers of the sound waves coming out of the new concert hall. We designed this brochure to invite new audiences to discover everything this new concert hall has to offer.